Moda Operandi is a first of its kind online shopping concept founded by the head of merchandising at Gilt.com (Áslaug Magnúsdóttir) and a contributing editor for Vogue Magazine (Lauren Santo Domingo). With their connections to high end designers and brands, the founders created the first members-only, online luxury fashion retailer to allow members to pre-order tomorrow’s styles today through live online trunk shows and give them access to the designers’ full runway collection.
Moda Operandi sells clothing “straight off the runway” through a series of three-day online trunk shows. Instead of waiting for items to appear in stores half a year later, shoppers are able to place pre-orders with a 50% deposit.
Designers then produce those orders and ship them to Moda Operandi as soon as they are available — about six weeks for jewelry, and four to five months for ready-to-wear — which Moda packages and sends to customers.